{"product_id":"st-moritz-birthplace-of-winter-vintage-ski-poster","title":"St. Moritz — Birthplace of Winter | Art Deco Ski Poster Print","description":"\u003c!-- RULES: Keep structure IDENTICAL. Replace ONLY {{PLACEHOLDERS}}. --\u003e\n\u003c!-- NOTE: Schema SEO Plus handles Product\/Offers. This block is WebPage → Article → FAQPage → CollectionPage (locked). --\u003e\n\u003cstyle\u003e\n  \/* Layout: max-width for readability + mobile padding *\/\n  main {\n    max-width: 980px;\n    margin: 0 auto;\n    padding: 0 1rem;\n    line-height: 1.6;\n  }\n  \n  \/* Heading line-height override: prevent loose spacing from global line-height *\/\n  main h2, main h3, main h4 {\n    line-height: 1.25;\n  }\n  \n  \/* Paragraph rhythm: consistent spacing across all screens *\/\n  main p {\n    margin: 0.75rem 0;\n    max-width: 75ch;\n  }\n  \n  \/* List breathing room: prevent theme compression *\/\n  main ul, main ol {\n    margin: 0.5rem 0;\n    max-width: 75ch;\n  }\n  \n  main li {\n    margin: 0.25rem 0;\n  }\n  \n  \/* Chevron flip for collapsible sections *\/\n  main #lst-faq details \u003e summary,\n  main #lst-references details \u003e summary {\n    list-style: none;\n  }\n  \n  \/* WebKit marker fix for Safari *\/\n  main #lst-faq details \u003e summary::-webkit-details-marker,\n  main #lst-references details \u003e summary::-webkit-details-marker {\n    display: none;\n  }\n  main summary::marker {\n    content: \"\";\n  }\n  main #lst-faq details \u003e summary::before,\n  main #lst-references details \u003e summary::before {\n    content: \"▸ \";\n    display: inline-block;\n    margin-right: 0.25rem;\n  }\n  \n  main #lst-faq details \u003e summary:hover,\n  main #lst-references details \u003e summary:hover {\n    text-decoration: underline;\n  }\n  \n  main #lst-faq details[open] \u003e summary::before,\n  main #lst-references details[open] \u003e summary::before {\n    content: \"▾ \";\n  }\n  \n  \/* Accessibility: keyboard focus states *\/\n  main #lst-faq summary:focus-visible,\n  main #lst-references summary:focus-visible {\n    outline: 2px solid currentColor;\n    outline-offset: 4px;\n  }\n  \n  \/* Spacing: vertical rhythm for collapsible sections *\/\n  main #lst-faq details,\n  main #lst-references details {\n    margin: 0.5rem 0;\n  }\n  \n  \/* Details reset: prevent Shopify theme styling *\/\n  main details {\n    margin-bottom: 1rem;\n    border: none !important;\n    padding: 0 !important;\n    background: none !important;\n    box-shadow: none !important;\n  }\n  \n  \/* HR styling: consistent section dividers *\/\n  main hr {\n    border: none;\n    border-top: 1px solid #ddd;\n    margin: 2.5rem 0;\n  }\n  \n  @media (max-width: 600px) {\n    main hr { margin: 2rem 0; }\n  }\n  \n  \/* Inline style cleanup: move to CSS for maintainability *\/\n  main #lst-faq summary,\n  main #lst-references summary {\n    cursor: pointer;\n    padding: 0.25rem 0;\n    -webkit-tap-highlight-color: transparent;\n  }\n  \n  main header {\n    text-align: center;\n  }\n  \n  main header p {\n    max-width: none;\n  }\n  \n  main footer {\n    text-align: center;\n  }\n  \n  main footer p {\n    max-width: none;\n  }\n  \n  \/* Figure\/image styling: inline poster image in Why This Poster Matters *\/\n  main figure {\n    margin: 1.5rem 0;\n    max-width: 75ch;\n    text-align: center;\n  }\n  \n  main figure img {\n    width: 100%;\n    max-width: 100%;\n    height: auto;\n    display: block;\n  }\n  \n  main figcaption {\n    font-size: 0.95rem;\n    margin-top: 0.35rem;\n    opacity: 0.9;\n  }\n  \n  \/* Mobile optimization: reduce density on small screens *\/\n  @media (max-width: 600px) {\n    main figure {\n      max-width: 100%;\n    }\n    main {\n      line-height: 1.5;\n    }\n    main ul, main ol {\n      padding-left: 1.25rem;\n    }\n    main h2 {\n      font-size: 1.5rem;\n    }\n    main h3 {\n      font-size: 1.15rem;\n    }\n    main h4 {\n      font-size: 1.05rem;\n    }\n  }\n\u003c\/style\u003e\n\u003cmain\u003e\n  \u003cheader aria-labelledby=\"lst-page-title\"\u003e\n    \u003ch2 id=\"lst-page-title\"\u003eSt. Moritz — Birthplace of Winter\u003c\/h2\u003e\n    \u003cp\u003e\u003cstrong\u003eVintage-Style Art Deco Ski Poster\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp\u003e\u003cem\u003eLongSkisTruck™ Museum Poster Collection\u003c\/em\u003e\u003c\/p\u003e\n  \u003c\/header\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-context\" aria-labelledby=\"lst-context-heading\"\u003e\n    \u003ch3 id=\"lst-context-heading\"\u003eContext\u003c\/h3\u003e\n    \u003cp\u003eThis poster is part of the LongSkisTruck Museum Poster Collection—a curated series of original, vintage-style ski posters created for skiers, collectors, and alpine historians. Unlike generic decorative ski prints, each poster in this collection is built on primary historical research, period-correct design language, and museum-grade reproduction standards. These are not reproductions of existing posters, but original LongSkisTruck works inspired by the visual culture of early European winter tourism.\u003c\/p\u003e\n    \n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-tldr\" aria-labelledby=\"lst-tldr-heading\"\u003e\n    \u003ch3 id=\"lst-tldr-heading\"\u003eTL;DR — For Collectors\u003c\/h3\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWhat This Is:\u003c\/strong\u003e Original Art Deco–inspired St. Moritz ski travel poster.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eEra \/ Feel:\u003c\/strong\u003e Swiss alpine elegance, birth of winter tourism (1860s-1940s).\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWhy St. Moritz:\u003c\/strong\u003e The undisputed birthplace of winter tourism, thanks to the 1864 wager.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWhat Makes It Authentic:\u003c\/strong\u003e Historical research on the 1864 wager, the Cresta Run, two Winter Olympics, and pre-tourism spa culture.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCollector Value:\u003c\/strong\u003e Original St. Moritz posters are iconic. This continues that visual language with deep historical context.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-specifications\" aria-labelledby=\"lst-specifications-heading\"\u003e\n    \u003ch3 id=\"lst-specifications-heading\"\u003eSpecifications\u003c\/h3\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFormat \/ Size:\u003c\/strong\u003e Fine art poster print (museum-style wall art; designed for framing). Available in 18×24\" and 24×36\" sizes (higher priced for larger formats).\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003ePrint \/ Paper:\u003c\/strong\u003e Museum-quality giclée print using archival pigment inks on archival matte paper (189 gsm). Acid-free, lignin-free, and rated for 100+ years of display life under proper conditions.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSource \/ Restoration:\u003c\/strong\u003e Original LongSkisTruck design (not a reproduction), built from period-correct design language and historical research.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSustainability Notes:\u003c\/strong\u003e Printed on demand to reduce waste and avoid overstock storage damage; each print produced individually for consistency. Paper sourced from sustainably managed forests.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eShipping \/ Handling:\u003c\/strong\u003e Ships free within the US in a protective rigid mailer to prevent bending\/creasing. Typically ships within 3–5 business days.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-history\" aria-labelledby=\"lst-history-heading\"\u003e\n    \u003ch3 id=\"lst-history-heading\"\u003eThe History of St. Moritz: From Healing Springs to the Birth of Winter\u003c\/h3\u003e\n\n    \u003ch4 id=\"lst-history-1\"\u003e1) THE ANCIENT SPRINGS: A 3,500-YEAR-OLD LEGACY\u003c\/h4\u003e\n    \u003cp\u003eLong before St. Moritz became synonymous with skiing and champagne, its story began deep within the earth. The town's true origin lies with the Mauritius Spring, an iron-rich, naturally carbonated water source that has bubbled from the ground for millennia. Archaeological discoveries, including Bronze Age votive offerings and hollowed-out larch trunks used to capture the water, confirm that its healing properties were recognized by Bronze Age peoples as far back as 1411 BC. [3][6] This ancient reverence was formalized in 1519 when Pope Leo X granted a full indulgence to pilgrims visiting the spring, establishing St. Moritz as a significant spiritual destination. [3] A few years later, in 1535, the famed physician Paracelsus praised the spring as one of Europe's finest, cementing its medical reputation and attracting European nobility to \"take the cure\" throughout the Belle Époque. [3]\u003c\/p\u003e\n\n    \u003ch4 id=\"lst-history-2\"\u003e2) THE 1864 WAGER: A HOTELIER'S AUDACIOUS BET\u003c\/h4\u003e\n    \u003cp\u003eFor centuries, St. Moritz was a summer retreat. The idea of visiting the Engadin valley in winter was considered absurd until one fateful day in September 1864. As he bid farewell to his last British summer guests, hotelier Johannes Badrutt of the Kulm Hotel made a proposition that would change history. He challenged four of his skeptical English visitors to return for the winter, promising to cover all their travel expenses if they did not find it sunnier and more pleasant than London. \"If you do,\" he added, \"you can stay as long as you like.\" [1][4]\u003c\/p\u003e\n    \u003cp\u003eThe Englishmen accepted the wager. They returned in December and, to their astonishment, found a winter wonderland bathed in sunshine. They stayed until Easter, returning to London tanned and invigorated. The story of their idyllic winter spread like wildfire through the drawing rooms of Victorian society, and with it, the concept of winter tourism was born. [1]\u003c\/p\u003e\n\n    \u003ch4 id=\"lst-history-3\"\u003e3) THE BRITISH INVASION: INVENTING WINTER SPORTS\u003c\/h4\u003e\n    \u003cp\u003eFollowing Badrutt's successful gamble, the British upper classes flocked to St. Moritz. They colonized the small village of 200 residents, bringing with them their love of sport and a restless energy that refused to be confined indoors. When they tired of charades, they took their summer pastimes to the snow, playing golf, polo, and even cricket on the frozen lake. [1] They invented new, often reckless, pursuits, terrifying locals by hurtling down village streets on sleds. This chaotic energy was soon channeled into organized sport. The British were persuaded to build a proper bobsled run, and they founded legendary clubs like the Tobogganing Club and the Cresta Run—the latter a notoriously dangerous ice run that excluded women from 1929 until 2018. [1][7] The regulations they drafted for these new sports would form the basis of future Olympic events, cementing St. Moritz's role as a cradle of winter athletics.\u003c\/p\u003e\n\n    \u003ch4 id=\"lst-history-4\"\u003e4) THE GAMES OF RENEWAL: TWO-TIME OLYMPIC HOST\u003c\/h4\u003e\n    \u003cp\u003eSwiss ski manufacturing evolved alongside the country's demanding alpine terrain. Brands such as \u003ca href=\"https:\/\/longskistruck.com\/collections\/stockli-brand-snow-skis\"\u003eStöckli\u003c\/a\u003e developed their reputation for precision engineering in response to the technical requirements of Swiss slopes and the expectations of discerning European skiers.\u003c\/p\u003e\n    \u003cp\u003eSt. Moritz is one of only three cities to have hosted the Winter Olympics twice. The first Games in 1928, held from February 11-19, were a milestone, bringing 464 athletes from 25 nations to the Engadin, though the event was plagued by unseasonably warm weather. [5]\u003c\/p\u003e\n    \u003cp\u003eHowever, it was the 1948 Winter Olympics that truly defined the town's resilient spirit. Held just three years after the end of World War II, these were dubbed \"The Games of Renewal.\" [2] As a neutral nation with its infrastructure intact, Switzerland was the logical choice to host the first post-war Games. In a world still grappling with austerity, the event was a symbol of hope and international cooperation. Many athletes arrived with little equipment, a testament to the postwar scarcity that still gripped much of Europe. With a record 669 athletes from 28 nations, the 1948 Games marked the triumphant return of the Olympic movement and showcased St. Moritz's enduring importance on the world stage. [2]\u003c\/p\u003e\n\n    \u003ch4 id=\"lst-history-5\"\u003e5) A LEGACY OF LUXURY AND DISCRETION\u003c\/h4\u003e\n    \u003cp\u003eFrom its earliest days, St. Moritz attracted a discerning clientele. Kaiser Wilhelm II, Tsar Nicholas II, and the Shah of Iran were followed by cultural icons like Alfred Hitchcock, Charlie Chaplin, and Brigitte Bardot. [1] This legacy of understated elegance continues today. While the main streets glitter with luxury brands, the resort has largely avoided the boisterous après-ski culture common elsewhere. With roughly half of its properties being second homes owned by international elites, St. Moritz maintains an atmosphere of quiet luxury and discretion, a place where the world's wealthy come not just to be seen, but to disappear into the serene beauty of the Alps.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-why-this-poster-matters\" aria-labelledby=\"lst-why-this-poster-matters-heading\"\u003e\n    \u003ch3 id=\"lst-why-this-poster-matters-heading\"\u003eWhy This Poster Matters\u003c\/h3\u003e\n    \u003cp\u003eSt. Moritz holds a unique, almost mythical status in alpine history. It is not merely another ski resort; it is the place where the very concept of winter tourism was born. This poster celebrates that origin story—the audacious 1864 wager by hotelier Johannes Badrutt that convinced skeptical British tourists to trade London's dreary winter for the Engadin's sun-drenched snow. The design evokes the glamour and pioneering spirit of that era, a time when St. Moritz was transforming from a summer spa town into a playground for the world's elite.\u003c\/p\u003e\n    \u003cp\u003eUnlike posters that simply depict a mountain, this work is a tribute to a historical moment. It captures the essence of St. Moritz's identity: a blend of natural beauty, audacious innovation, and understated luxury. For collectors, this poster is more than just a beautiful image; it's a piece of storytelling that honors the resort's foundational myth and its enduring legacy as the true \"birthplace of winter.\"\u003c\/p\u003e\n    \u003cfigure\u003e\n      \u003cimg src=\"https:\/\/longskistruck.com\/cdn\/shop\/files\/enhanced-matte-paper-poster-_in_-24x36-front-694f456e66450_grande.jpg?v=1766802805\" srcset=\"https:\/\/longskistruck.com\/cdn\/shop\/files\/enhanced-matte-paper-poster-_in_-24x36-front-694f456e66450_grande.jpg?v=1766802805\u0026amp;width=400 400w, https:\/\/longskistruck.com\/cdn\/shop\/files\/enhanced-matte-paper-poster-_in_-24x36-front-694f456e66450_grande.jpg?v=1766802805\u0026amp;width=800 800w, https:\/\/longskistruck.com\/cdn\/shop\/files\/enhanced-matte-paper-poster-_in_-24x36-front-694f456e66450_grande.jpg?v=1766802805\u0026amp;width=1200 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" alt=\"St. Moritz — Birthplace of Winter — LongSkisTruck Museum Poster Collection poster\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\"\u003e\n      \u003cfigcaption\u003eSt. Moritz — Birthplace of Winter — LongSkisTruck™ Museum Poster Collection\u003c\/figcaption\u003e\n    \u003c\/figure\u003e\n    \u003cp\u003eWhen you hang this poster, you're not filling wall space — you're placing a marker of knowledge, taste, and respect for ski history.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-faq\" aria-labelledby=\"lst-faq-heading\"\u003e\n    \u003ch3 id=\"lst-faq-heading\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n    \u003cp\u003e\u003cem\u003e\u003cstrong\u003eClick the ▸ bars\u003c\/strong\u003e to expand.\u003c\/em\u003e\u003c\/p\u003e\n    \u003cdetails\u003e\n      \u003csummary\u003e\u003cstrong\u003eIs this an official poster?\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cp\u003eNo. This is an original LongSkisTruck design inspired by 1920s-1930s Art Deco travel posters. It is not copied from any existing work, but rather created using period-correct design language, historical research, and museum-grade reproduction standards.\u003c\/p\u003e\n    \u003c\/details\u003e\n    \u003cdetails\u003e\n      \u003csummary\u003e\u003cstrong\u003eWhat makes this a \"museum-quality\" print?\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cp\u003eOur posters are printed using the giclée method on archival, acid-free matte paper. This ensures that the colors remain vibrant and the paper does not yellow over time. Each poster is printed individually on demand to guarantee a fresh print and reduce waste by avoiding overstock storage damage. The poster is sold unframed, allowing you to choose a frame that best suits your decor.\u003c\/p\u003e\n    \u003c\/details\u003e\n    \u003cdetails\u003e\n      \u003csummary\u003e\u003cstrong\u003eWhy is the 24×36\" size priced higher?\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cp\u003eLarger prints require higher-resolution source files, increased materials, and stricter quality control. The 24×36\" format is intended as the primary collector size and represents the poster at its most impactful scale.\u003c\/p\u003e\n    \u003c\/details\u003e\n    \u003cdetails\u003e\n      \u003csummary\u003e\u003cstrong\u003eHow is the poster shipped?\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cp\u003eEach poster is shipped in a rigid mailer to prevent bending or creasing. Production takes 3–5 business days, and standard shipping within the US also takes 3–5 business days. Expect to receive your poster within 6–10 business days of ordering. You will receive a tracking number once your order has shipped.\u003c\/p\u003e\n    \u003c\/details\u003e\n    \u003cdetails\u003e\n      \u003csummary\u003e\u003cstrong\u003eWhat is your return policy?\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cp\u003eWe do not accept discretionary returns or exchanges. However, if your poster arrives damaged or there is a fulfillment error, please contact us within 7 days of receipt with photos of the issue, and we will arrange a replacement or refund as appropriate.\u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \u003csection id=\"lst-references\" aria-labelledby=\"lst-references-heading\"\u003e\n    \u003ch3 id=\"lst-references-heading\"\u003eReferences\u003c\/h3\u003e\n\n    \u003ch4\u003eExternal Sources (Citations)\u003c\/h4\u003e\n    \u003col\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/www.theguardian.com\/world\/2014\/nov\/16\/st-moritz-anniversary-victorian-tourist-first-winter-resort\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThe Guardian — \"The making of St Moritz: how a bet with pioneer Victorian tourists launched winter haven for the rich\"\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/olympics.com\/ioc\/news\/st-moritz-1948-a-war-weary-world-emerges-from-the-shadows\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOlympics.com — \"St Moritz 1948: A war-weary world emerges from the shadows\"\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/www.kempinski.com\/en\/grand-hotel-des-bains\/overview\/destination\/the-elixir-of-st.-moritz\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eKempinski Grand Hotel des Bains — \"The Water of St. Moritz: From Healing Springs to Glaciers\"\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/kulm.com\/history\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eKulm Hotel St. Moritz — \"History\"\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/www.olympics.com\/en\/olympic-games\/st-moritz-1928\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOlympics.com — \"St. Moritz 1928\"\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/link.springer.com\/article\/10.1007\/s12665-023-10800-x\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSpringer \/ ETH Zurich (Balderer, 2023) — \"The St. Moritz Mauritius mineral spring\" (peer-reviewed)\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/cresta-bob-museum-stmoritz.ch\/en\/cresta\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCresta \u0026amp; Bob Museum St. Moritz — Official Cresta Run History\u003c\/a\u003e\u003c\/li\u003e\n    \u003c\/ol\u003e\n\n    \u003ch4\u003eInternal Links (Site Navigation)\u003c\/h4\u003e\n    \u003cul\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/collections\/museum-collection\"\u003eMuseum Poster Collection Posters \/ Prints\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/collections\/stockli-brand-snow-skis\"\u003eStöckli Brand Collection\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/pages\/about-us\"\u003eAbout LongSkisTruck™\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/collections\"\u003eAll Collections\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/collections\/vintage-snow-skis-for-sale\"\u003eVintage Ski Archive\u003c\/a\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp\u003e\u003cem\u003eMore related posters and archive notes are available below — \u003cstrong\u003eclick the ▸ bars\u003c\/strong\u003e to expand.\u003c\/em\u003e\u003c\/p\u003e\n\n    \u003cdetails\u003e\n      \u003csummary id=\"lst-appendix-related-toggle\" aria-controls=\"lst-appendix-related-content\" aria-label=\"Toggle related posters and links\"\u003e\u003cstrong\u003eRelated Posters (Museum Poster Collection)\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cdiv id=\"lst-appendix-related-content\" role=\"region\" aria-labelledby=\"lst-appendix-related-toggle\" aria-label=\"Related posters and links content\"\u003e\n        \u003cul\u003e\n          \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/products\/gstaad-switzerland-vintage-ski-poster-ski-jumper-art-deco-print\"\u003eGstaad — Restraint and Tradition (Ski Jumper)\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/products\/verbier-alpine-refuge-vintage-ski-poster\"\u003eVerbier — Alpine Refuge\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/products\/chamonix-mont-blanc-vintage-ski-poster-art-deco-sports-dhiver-print-single-skier\"\u003eChamonix Mont-Blanc — Sports d'Hiver (Single Skier)\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/products\/cortina-regina-delle-dolomiti\"\u003eCortina d'Ampezzo — Regina delle Dolomiti\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"https:\/\/longskistruck.com\/collections\/museum-collection\"\u003eMuseum Poster Collection hub\u003c\/a\u003e\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails\u003e\n      \u003csummary id=\"lst-appendix-archive-toggle\" aria-controls=\"lst-appendix-archive-content\" aria-label=\"Toggle archive and media notes\"\u003e\u003cstrong\u003eArchive \u0026amp; Media Notes\u003c\/strong\u003e\u003c\/summary\u003e\n      \u003cdiv id=\"lst-appendix-archive-content\" role=\"region\" aria-labelledby=\"lst-appendix-archive-toggle\" aria-label=\"Archive and media notes content\"\u003e\n        \u003cp\u003eThis original work is part of the LongSkisTruck™ Museum Poster Collection. All research, writing, and design are proprietary. For media inquiries or to request usage rights, please contact LongSkisTruck™ Creative Studio at mike@longskistruck.com.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n  \u003c\/section\u003e\n\n  \u003chr\u003e\n\n  \n\u003c\/main\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp\u003ePart of the LongSkisTruck Museum Poster Collection\u003c\/p\u003e\n\u003cp\u003eMuseum-quality prints. Historical authenticity. Exclusive designs.\u003c\/p\u003e\n\u003cp\u003eResearch, writing, and curation by LongSkisTruck™ Creative Studio.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAlpine Ski Posters \u0026amp; Vintage Skis | LongSkisTruck™ Ski Archive\u003c\/strong\u003e\u003cbr\u003e\nPreserving one ski, one story at a time.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"VisualArtwork\",\n      \"@id\": \"https:\/\/longskistruck.com\/products\/st-moritz-birthplace-of-winter-vintage-ski-poster#artwork\",\n      \"name\": \"St. Moritz \\u2014 Birthplace of Winter | Art Deco Ski Poster Print\",\n      \"url\": \"https:\/\/longskistruck.com\/products\/st-moritz-birthplace-of-winter-vintage-ski-poster\",\n      \"image\": {\n        \"@id\": \"https:\/\/longskistruck.com\/products\/st-moritz-birthplace-of-winter-vintage-ski-poster#primaryimage\"\n      },\n      \"artMedium\": \"Gicl\\u00e9e print on museum-quality 189 g\/m\\u00b2 matte paper\",\n      \"artform\": \"Poster\",\n      \"width\": {\n        \"@type\": \"Distance\",\n        \"name\": \"24 inches\"\n      },\n      \"height\": {\n        \"@type\": \"Distance\",\n        \"name\": \"36 inches\"\n      },\n      \"creator\": {\n        \"@id\": \"https:\/\/longskistruck.com\/#organization\"\n      },\n      \"copyrightHolder\": {\n        \"@id\": \"https:\/\/longskistruck.com\/#organization\"\n      },\n      \"license\": \"https:\/\/longskistruck.com\/pages\/terms-of-service\"\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/longskistruck.com\/products\/st-moritz-birthplace-of-winter-vintage-ski-poster#lst-article\",\n      \"headline\": \"St. Moritz \\u2014 Birthplace of Winter: From Healing Springs to the Birth of Winter Tourism\",\n      \"description\": \"Museum-grade historical documentation of St. Moritz, Switzerland\\u2014from ancient healing springs to the 1864 wager that created winter tourism\\u2014exploring its Olympic legacy, British sporting culture, and enduring luxury.\",\n      \"url\": \"https:\/\/longskistruck.com\/products\/st-moritz-birthplace-of-winter-vintage-ski-poster\",\n      \"image\": [\n        \"https:\/\/longskistruck.com\/cdn\/shop\/files\/enhanced-matte-paper-poster-_in_-24x36-front-694f456e66450_grande.jpg?v=1766802805\"\n      ],\n      \"datePublished\": \"2026-01-15\",\n      \"dateModified\": \"2026-01-28\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"LongSkisTruck\\u2122 Creative Studio\",\n        \"url\": \"https:\/\/longskistruck.com\/pages\/about-us\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"St. Moritz\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Swiss Alps\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Winter tourism\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"1864 wager\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Art Deco ski posters\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Winter Olympics\"\n        }\n      ],\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"LongSkisTruck\\u2122\",\n        \"url\": \"https:\/\/longskistruck.com\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/longskistruck.com\/cdn\/shop\/files\/LST_OG_TEXT_TM_1200x630_fb16274a-29c6-4083-a1d5-fdb79edf82b6_150x.png?v=1767372079\",\n          \"license\": \"https:\/\/longskistruck.com\/pages\/terms-of-service\",\n          \"acquireLicensePage\": \"https:\/\/longskistruck.com\/pages\/contact\",\n          \"creditText\": \"\\u00a9 LongSkisTruck.com. 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